Green Promise®

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The Green Promise® designation is Benjamin Moore's assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore.

With all the information out there surrounding VOC’s, and air quality, the question has become, who is defining "green" for paint? The coatings industry is filled with third-party organizations that are trying to define what green means for coatings as well as other consumer products. So who are they and what are the differences? We've assembled the mission statements of the standard groups and have added some additional information to help you.

Product Component Standards
Emission Based Standards
LEED (USGBC)

These standards focus on the materials that are used to manufacture the paint. The two main standards are as follows:

Green Seal (GS-11)

Founded in 1989, Green Seal provides science-based environmental certification standards that are credible, transparent, and essential in an increasingly educated and competitive marketplace. Our industry knowledge and standards help manufacturers, purchasers, and end users alike make responsible choices that positively impact business behavior and improve quality of life.

Benjamin Moore products that have been third party tested to meet or exceed Green Seal Standards:
Benjamin Moore Natura

Learn more about Green Seal

MPI (Master Painter's Institute)

Established in 1996 MPI is an Institute dedicated to the establishment of quality standards and quality assurance in the painting and coating application industries in the U.S.A. and Canada. In addition, in recent years, they have also added a green product certification known as MPI Green Performance.

Benjamin Moore products that have been third party tested to meet or exceed MPI Green Performance standard:
Benjamin Moore Natura

Learn more about MPI Green Performance

These standards focus on what is emitted from the paint when you are using it. Here are a couple more:

CHPS (California Collaborative for High Performance Schools)

The Collaborative for High Performance Schools is a non-profit organization dedicated to making schools better places to learn. CHPS was founded in 1999 as a collaboration of California’s major utilities to address energy efficiency in schools. The program quickly expanded to address all aspects of school design, construction and operation.

Benjamin Moore products that have been third party tested to meet or exceed CHPS standards:
Aura, Aura Bath and Spa, Natura, ben, Eco Spec WB

Learn more about CHPS

GREENGUARD

The mission of the GREENGUARD Environmental Institute (GEI) is to improve public health and quality of life through programs that improve indoor air. In accordance with that mission, GEI currently has three third-party certification programs: GREENGUARD Indoor Air Quality, GREENGUARD Children and Schools, and GREENGUARD Building Construction.

Benjamin Moore products that have been third party tested to meet or exceed GREENGUARD's standards:
Aura, Aura Bath and Spa, Natura, Eco Spec WB

Learn more about GREENGUARD

LEED is an internationally recognized green building certification system, providing third-party verification that a building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.

The following products received LEED Credit:

Paints	Primers
Aura Interior Products and Aura Bath and Spa Natura ben Eco Spec WB Waterborne Ceiling Paint Super Spec Green Muresco Ceiling Paint	Fresh Start 100% Acrylic Primer (023) Natura Primer Ben Primer Eco Spec WB primer Super Hide Latex Primer Undercoater

*Individual Finishes may receive LEED credit in other product lines. Contact your local Benjamin Moore Retailer for more information.

Learn more about LEED

Aura

Aura Interior paint is our best interior coating and is, "Quite simply the finest paint we've ever made."® With our proprietary Color Lock® Technology, Aura Interior paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity even after repeated washings. Aura interior paint is washable in any sheen, so you can use the sheen of your choice in any room.

With its superior hide properties, Aura Interior paint never needs more than a second coat in even the deepest colors. Eco-friendly Aura Interior paint is low VOC and low odor and is available in any color. It applies easily and dries quickly for seamless touch-ups.

Never more than two coats even in the deepest shades
Available in any color
Exceptional durability
VOC <48 g/l after tinting

Natura

Virtually odorless Natura paint is the greenest and safest paint available in the market. In independent third party testing, Natura paint has the lowest total VOC emissions of any national paint brand tested. Available in any color, Natura also outperforms the competition by being the safest paint for your family without compromising performance or color selection.

Natura exceeds more industry standards for environmental safety than other leading zero VOC paints due to our unique waterborne colorant system that keeps Natura paint at zero VOC levels even after the paint is tinted to a specific color. Natura paint's quick drying, virtually odorless formula allows you to use your room the same day it is painted.

Zero VOC even after tinting
No compromise in performance or color options
Available in any color

ben

ben offers great value with all of the performance qualities you expect from a premium interior paint from Benjamin Moore. ben is a low VOC, low odor coating that is available in any color you can imagine to suit any lifestyle and every décor. ben makes fabulous style easy and affordable, in a premium coating that applies easily, provides great coverage, and lets you create the home you want in unlimited hues.

Unrivaled value from Benjamin Moore
Applies easily, provides great coverage
Eco-friendly in any color
VOC <46 g/l after tinting

Aura Bath & Spa

Aura Bath & Spa is a premium interior coating in a desirable matte finish specially formulated for optimal performance in high humidity environments such as baths and spas. With our proprietary Color Lock® Technology, mildew-resistant Aura Bath & Spa paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity. Incredible hide means you never need more than 2 coats for even the deepest colors. Eco-friendly Aura Bath & Spa is low VOC, low odor, and available in any color.

The only matte finish specifically designed for baths and spas
Mildew resistant
Outstanding durability
VOC <44 g/l after tinting

Waterborne Ceiling Paint

Waterborne Ceiling paint was created to be the finest ceiling paint in the market. Formulated specifically for ceilings, Waterborne Ceiling paint offers an ultra flat finish that's designed to hide surface imperfections. Available in any color, Waterborne Ceiling paint is low VOC and low odor.

Its outstanding application properties make ceiling painting virtually foolproof; it goes on easily with minimal spatter and superior hide for a flawless, professional look. Even in the deepest colors, Waterborne Ceiling paint maintains its ultra flat finish for an exceptional non-reflective surface.

Specially designed for ceilings
Hides minor surface imperfections
Available in any color
VOC <34 g/l after tinting

Eco Spec WB

Eco Spec Waterborne paint is the greenest paint for commercial projects available in the market. Eco Spec Waterborne paint has zero VOCs in both its base and colorant, so it remains zero VOC even after tinting. Its quick drying formula has minimal odor for same day return-to-service efficiency, ideal for facilities such as healthcare, educational, food service, assisted living and more, where odor sensitivity can be a concern.

Eco Spec Waterborne paint is available in any color with premium performance capabilities only Benjamin Moore can offer. Eco Spec Waterborne paint qualifies for LEED credit.

Greenest commercial paint on the market
Available in any color – zero VOC even after tinting
Fast dry and minimal odor – same-day return to service